Why you should offer a bridal tanning consultation

Every bride wants to look her best on her big day and, for many women, tanning is an essential part of the wedding preparations. However, with so many product options available, wedding tanning can be daunting prospect, with some soon-to-be brides questioning when they should tan, how dark to go and whether it’s even worth it?

“One of the most common questions I get asked is ‘Should I tan for my wedding day’,” says St.Tropez Global Training and Education manager Jayne Cooper. “And the answer is absolutely yes!

“Even if it’s just a sun-kissed glow to lift the skin, a wedding tan can really boost the confidence of the bride. We think about our hair and make-up so why not consider our skin finishing?”

Incorporating a bridal tanning consultation into your treatment menu is a great way to reassure brides before their big day and is also the perfect opportunity to showcase your product selection to help your client find the right tan for them.

Read on to find out why we think offering a bridal tanning consultation could benefit your business and how you can offer this service to your clients.

Put your client’s mind at ease

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Offering a tanning consultation prior to your client’s big day will allow them to try out all of the tanning products you have to offer, ensuring they’re able to find a tan that will achieve their desired look. It’s also the perfect chance for your client to discuss any reservations they may have, eliminating the chance of any tanning dramas on the lead up to the wedding.

“A consultation will give you the chance to take your client through your product offering, as well as any preparation and aftercare tips to ensure they get the most out of their tan,” says Jayne.

“I’d always advise a client to exfoliate the day before their tanning appointment and remove any hair 24 hours before. They should also leave their skin free of any make-up, moisturiser, deodorant and perfume before their spray tan for best results.”

Set the scene

Similar to a dress fitting, you should set the scene appropriately – your client is preparing for one of the biggest days of their life, after all! Host the consultation in a private treatment room or space and offer refreshments to ensure your client is relaxed and at ease. Your client may wish to bring along some of her bridal party for a second option so bear this in mind.

Showcase your product offering

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A tanning consultation is the perfect opportunity for you to showcase your product offering and your professional knowledge. Talk your client through all of the available options, from light, subtle mists to those that provide a deeper, darker tan. Discussing all of the options will allow your client to make the right choice for their big day and is also great advertisement for your business – they may not opt for a certain mist for their wedding but they may want it for another occasion and knowing that you offer it may guarantee future business. If your bride brings along members of her wedding party, you could also recommend a tan or product for them to use for the big day, whether that be a professional service or a retail product.

The perfect retail opportunity

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Alongside offering all of your professional tanning options, a consultation is a great chance for you to showcase your retail supplies. From products to prolong your client’s wedding glow to hen party and honeymoon essentials, a tanning consultation is the perfect opportunity is upsell your retail offering.

“The St.Tropez instant tan gloss is ideal for hen parties and it can also be popped in the bride’s suitcase for her honeymoon so she’s able to prolong her tan.

“It can be also be used on the big day to highlight areas such as collar bones and shoulders”

St.Tropez’s tan enhancing body moisturiser is also a must for any bride hoping to prolong her wedding glow. The hydrating formula extends the wear of tan for up to three days, allowing the bride to enjoy her big day look for longer.

Do you offer a tanning consultation to brides-to-be? Let us know your thoughts on this service in the comments below.

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