Why ORLY Breathable™ is the perfect ethical nail brand

With demand for vegan and cruelty-free products at an all-time high, it’s no surprise that your clients are becoming more ethically conscious. Animal testing for cosmetic use was banned within the EU in 2013, a huge triumph for campaigners and consumers alike, and over 500,000 Brits now class themselves as vegan, proof that, as a nation, we are becoming more and more concerned about the products we use and how they were made.

There are thousands of beauty brands on the market so, for therapists and professionals, it can be a mine field trying to find the perfect brand to suit the ever-growing ethical concerns of your clients. This is where ORLY Breathable™ comes in.

This innovative formulation of ORLY Breathable combines treatment and colour, allowing you to repair and strengthen nails whilst also creating a look your client will love. Here’s why we love it:

It’s vegan friendly and cruelty-free

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First things first, ORLY Breathable is completely cruelty-free and also suitable for vegans, allowing you to cater to every client need.

The formulation is Halal certified

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Perfect for your Muslim clients, ORLY Breathable is certified by the Islamic Society of Washington Area (ISWA). This means the ingredients are suitable for Muslims to use, ensuring you don’t exclude these clients from your service.

The formulation is 13-free

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Unlike many nail polishes, the Breathable range is formulated without: Oluene, Formaldehyde, Dibutyl Phthalate (DBP), Formaldehyde Resin, Camphor, Ethyl Tosylamide, Xylene, Triphenyl Phosphate (TPP), MEHQ/HQ, MIT, parabens, animal derived ingredients and gluten. This means they are ideal for sensitive clients or those prone to allergies and reactions.

They’re infused with a variety of nourishing ingredients

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Aside from being highly ethical, ORLY Breathable polishes are also infused with ingredients that are guaranteed to improve the health of your client’s nails. Argan oil, pro vitamin B5 and vitamin C all help to strengthen and repair nails, ensuring a perfected, long-last manicure.

No base coat or top coat necessary

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Great for both client and nail tech, these polishes can be used without a base or top coat. This will speed up your treatment time, ideal for busy clients, and eliminates the need for multiple products and packaging which, in itself, is great for the environment.

Have you tried the ORLY Breathable range? Let us know what you thought in the comments below. You can also follow us on our social media channels for more top tips and advice and offering an ethical service to your clients:

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