The story of essie

Discover the colourful story of essie, an award-winning nail brand that aims to offer the perfect manicure to women all over the world.  Now available at Ellisons, the iconic brand provides a selection of vibrant, high-quality polishes that will transform your nail treatments and brighten up your salon. Find out how essie has evolved from twelve statement shades to a worldwide success.

1980s

BL1205

 

The essie story began in 1981 when founder Essie Weingarten showcased her first twelve polishes in Las Vegas. Thanks to their flawless coverage, unique shades and witty names, the polishes were snapped up by both salons and show girls and essie was catapulted into the world of beauty. Later in 1982, essie introduced its first top coat and base coat, as well as gaining international stardom in Japan. As the decade went on, essie appeared on the nails of many famous faces, including Tonight Show host Joan Rivers. In 1989, Queen Elizabeth’s hairdresser contacted Weingarten requesting shade Ballet Slippers and it was soon clear how huge the essie brand had become.

1990s

BL1206

 

It was a big moment for essie in 1996 as Allure magazine recognised the brand at its first Best of Beauty Awards and selected essie for the Best Nail Polish category.

2000s

As essie continued to grow, it managed to seal partnerships with major brands Universal Studios, J-Crew and Rock & Republic.

2010s

BL1207

2010 saw essie’s biggest partnership yet as the cosmetics brand officially became part of the L’Oreal family. Shortly after in 2011, the brand was associated with royalty once again as Princess Kate Middleton chose essie shade Allure for her wedding day, which was watched by millions of people worldwide. The popularity of the brand continued to grow as 2012 saw essie launch in Europe.

2016

BL1210

In 2016, essie celebrated its 35th birthday, as well as launching its 1000th shade. Alongside this came the launch of the Gel Couture collection, a luxurious selection of polishes that offer gel-like shine and 12 days of wear.

2017

Ellisons are excited to announce their professional partnership with essie and, as the leading supplier in hair and beauty, we are delighted to be able to offer such an iconic brand to our customers. essie appears in over 250,000 of the best salons and spas in more than 100 countries across the world so we’ve no doubt that the brand will be a huge hit here at Ellisons.

Let us know which essie polishes are your favourite in the comments below or join the conversation on Facebook and Twitter. You can also shop our selection of essie products here.

Add a comment

Your email address will not be published. Required fields are marked *