As the global leader in tanning, St.Tropez are continually developing and expanding their fabulous, high-quality retail range. This month, St.Tropez are introducing a host of new, innovative products to their wardrobe of choice to ensure you are able to offer your client their perfect tan.
What is the St.Tropez express bronzing mist?
Alongside the award-winning express bronzing mousse, St.Tropez are now offering their best-selling formula in a mist format for easy, no-fuss application. The same intelligent shade complex remains, ensuring clients can decide their depth of tan for a bronzed finish they’ll love. As seen at London Fashion Week SS17, this impressive bronzing mist featured on the Preen by Thornton Bregazzi runway show to provide models with the ultimate glow.
What are the main benefits of this product?
As with the St.Tropez express bronzing mousse, this fabulous formula allows each client to decide on their depth of tan, whether it’s a natural, sun-kissed glow or a deep, dark bronze. The fast absorbing formula also ensures that your client’s tan dries quickly, enabling them to get on with their day. With a 360˚ spray pattern, this bronzing mist ensures easy application and enables your client to cover hard to reach areas, helping them to achieve an even tan. Lightweight and comfortable on the skin, the express bronzing mist is a great alternative to mousse and will still help your client to achieve the same gorgeous colour.
How should my client apply the express bronzing mist?
1) Clients should shake the can well before use and hold 20-30cm away from the skin and body before spraying evenly, ensuring all areas are covered.
2) The mist can then be blended into the skin using the St.Tropez applicator mitt to ensure an even, steak free finish. Clients should wait until touch dry before dressing.
3) Depending on your client’s desired depth of tan, they should wash off the mist after one hour for a light, sun-kissed glow, two hours for a medium, golden tan and three hours for a deep, dark bronze.
4) After showering, skin will have a light colour but their tan will continue to develop for up to eight hours to ensure their desired depth is achieved.
Who should I retail this product to?
For fans of the St.Tropez express bronzing mousse, why not recommend the bronzing mist for them to try. With easy application that ensures perfect coverage, this mist is a great addition to any keen tanner’s collection.
You can also retail this product to last minute tanners as this fabulous mist provides an instant hit of colour after showering but also develops further for up to eight hours to ensure those who are hoping for a deeper bronze can achieve this without the layering of products.
This handy mist is also great for those who find tan application difficult. If your client has previously struggled to achieve an even tan and often misses hard to reach areas, the easy application of the express bronzing mist will instantly improve their tanning regime.
What are your thoughts on the St.Tropez express bronzing mist? Let us know your thoughts by commenting below or you can also share your opinion on Facebook and Twitter. To shop the new St.Tropez product range, click here.