St.Tropez at LFW SS18

Venture behinds the scenes of London Fashion Week with tanning experts St.Tropez. From dewy, highly polished skin to a sun-drenched deep bronze, we’re revealing the tanning trends that were on show during LFW SS18 and that are sure to be a hit next spring/summer.


Famed for their Victoriana designs, Preen are known to combine delicate fabrics with masculine, androgynous shapes to create unique pieces that are admired across the world. To compliment this, Preen opted for a fresh, natural tan for their models, hoping to achieve a highly polished, ethereal look.

“The trick to achieving a bespoke, hydrated golden-hour skin finish is to add a bit of moisturiser to instant tan,” says Jayne Cooper, St.Tropez’s Tanning and Skin Finishing expert. “It dilutes the colour slightly, leaving a healthy tint rather than a full strength tan.”

St.Tropez used their tan enhancing body moisturiser to create a glowing hydrated base on the models and buffed instant tan mixed with medium body lotion into the skin for a flawless, glossy sheen. Collarbones, shoulders and the chest were then accentuated using the St.Tropez instant finishing gloss, the perfect finishing touch for this simple yet elegant look.


With a Riviera inspired collection, London-based brand Temperley wanted their models to show off a tropical tan to compliment the bold prints and vivid hues of their pieces. Founded in 2000, Temperley is epitomised by modern bohemianism so it was important that the model’s tans looked healthy and effortless.

To create the perfect base to compliment Temperley’s bold designs, models were tanned the night before, ensuring maximum development time. Before heading onto the runway, the St.Tropez instant tan finishing gloss was used to highlight model’s shins and décolletage.

The instant gloss is the perfect product to create a sun-kissed sheen. Update your retail offering today to enable clients to recreate this stunning, catwalk look.

Sophia Webster

A gorgeous, opalescent glow was created for Sophia Webster’s SS18 collection show. With a background in fine art, Sophia’s intricate shoe designs are all hand-drawn, making them stand out against the norm. In order to draw all eyes to the British designer’s collection, St.Tropez’s gradual tan tinted lotion was smoothed all over the legs to create an even base. Diamond Dust was then pressed onto the shins, bringing the legs to life and really highlighting the importance of the shoes.

“To compliment Sophia’s shoe collection, we created a blank canvas on the skin to ensure her new range was the star of the show,” said Jayne Cooper, St.Tropez’s Tanning and Skin Finishing Expert.

“We finished with a light coat of Diamond Dust to draw all eyes to the legs and shoes.”

House of Holland

During House of Holland’s 10 years in the industry, the brand have frequently been inspired by the London girl and the different attitudes, cultures and mind-sets that the city has to offer.

A sun-drenched, deep, matte bronze was on the menu for the SS18 show. Playful pirate castaways were the inspiration for Holland’s new collection and, with this in mind, St.Tropez aimed to create a deep, flawless tan that would create the illusion of long days spent beneath the sun.

First, the model’s skin was moisturised to create a hydrated base. St.Tropez’s instant tan in medium/dark was then buffed into the skin in circular motions. This was lightly layered to create a deep, flawless tan that would complement the vibrant, nautical themes of the collection.

“The instant tan is like make-up for the skin,” said Jayne Cooper, St.Tropez’s Tanning and Skin Finishing Expert. “It dries in 60 seconds so you can apply it at the last minute onto any exposed areas such as legs, arms and décolletage.”

Julien Macdonald

It was all about glamour at the Julien Macdonald show, with models sporting natural locks, sexy smoky eye make-up and a gorgeous, glossy tan. With a number of awards and accolades to his name, Julien Macdonald is a key figure within the world of fashion and, with big names such as Hailey Baldwin, Winnie Harlow and Alessandra Ambrosio featuring in his SS18 show, it was essential that the skin finishing was on point.

“Julien wanted the ultimate golden, glowing tan to match his opulent collection,” said Jayne, “We therefore needed to layer different products and textures to create the perfect finish.

“To compliment the model’s sculpted, smoky eye, we buffed instant tan medium/dark body lotion onto either side of the legs and arms to contour the limbs. We then added gloss for a high-shine finish, complementing the luxurious collection.”

Which look was your favourite this London Fashion Week? Let us know your thoughts in the comments below. You can also join the conversation via Facebook and Twitter.

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