The lash and brow trend is growing by the minute, with beauty professionals reporting a vast rise in demand for eye treatments over the last year. Pinterest recently reported a 152% increase in searches for lashes and brows*, a stat that proves just how important this trend is to clients.
Never one to miss the the boat in terms of trends, leading beauty brand My Beautiful Eyes are set to add an innovative new treatment to their existing range. A perfect addition to your spa or salon menu, this exciting service is guaranteed to get your clients talking, as well as increase the profit and success of your business.
Alongside this long-awaited product launch, My Beautiful Eyes will also reveal a brand new look, with sophisticated new model imagery and branding set to compliment the brand’s high-quality product range.
Hannah Copson, the My Beautiful Eyes Brand Manager, said: “It’s a really exciting time for the My Beautiful Eyes brand as we introduce an exciting new look and feel to the whole range. As well as this, we are launching new and innovative products to really enhance our customers’ offering in salons and spas.
“We offer extensive training, product and marketing support for salons, so therapists can be confident when treating their clients. My Beautiful Eyes take customer feedback very seriously and in line with this, we hope to complement our customers’ treatments for their clients with our exciting new additions.”
Since their initial launch four years ago, My Beautiful Eyes have expanded their range, catering to the ever-growing, trend-led cosmetic industry. Their upcoming launch is the first of many up and coming new products for the brand and they aim to continue innovation over the next year.
Are you excited for the new look and product launch? Well, all will be revealed on Tuesday 31 July so be sure to keep an eye on the Ellisons website and on the My Beautiful Eyes Facebook page for further updates.
Can you guess what the new launch will be? Let us know in the comments below or head over to our social media channels to join the conversation:
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*Statistic from glamourmagazine.co.uk