My Beautiful Eyes: The relaunch

Since their initial launch, My Beautiful Eyes (MBE) have expanded their range, catering to the expanding, trend-led cosmetic industry.

Mylash volume is the first of many up and coming launches for the brand and they aim to continue innovation over the next year. With lashes topping the list as the biggest beauty trend in 2018, MBE are bang on trend with their relaunch and the introduction of Mylash volume.

MBE is the master brand for a range of innovative beauty treatments focusing on the eye area. Their aim is to bring innovative, on trend treatments and training support to professionals.

History of the brand

2013 – Mybrows and Mylash professional was introduced to the My Beautiful Eyes range

2016 – Mylash Lift was introduced

2018 – Brand image update and relaunch

– Launch of Mylash volume

– Launch of hybrid Mylash professional/express

The imagery

My Beautiful Eyes decided the theme and inspiration for the new branding would be ‘day versus night’, with the imagery, products and treatments fitting seamlessly into the theme. Showcasing a fuller lash, suitable for evenings and special occasion wear as well as soft, more natural look for everyday wear. The use of light colours give the imagery a sleek, fresh feel.


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Marketing supplies

All new and updated marketing supplies including brand assets, imagery and logo are available to download on the Customer marketing portal on the Ellisons website. Allowing you to successfully market and advertise your brand offering to your clients.

Mylash Volume

Mylash volume is the perfect addition to any salon or spa treatment menu and is set to be a high-demand service during the upcoming party season. In line with the relaunch is the introduction of the new treatment, Mylash Volume which sits alongside Mylash professional, Mylash express and Mylash lift. Mylash volume is ideal for clients hoping to achieve a full volume lash look. The treatment creates a full, fluffy result which is extremely light, ensuring comfortable wear. The kit offers a range of different lengths and curls to enable you to create bespoke looks to suit each individual client.  For more information about Mylash volume, check out our recent blog post.

 “It’s a really exciting time for the My Beautiful Eyes brand as we introduce an exciting new look and feel to the whole range. As well as this, we are launching new and innovative products to really enhance our customers’ offering in salons and spas. We offer extensive training, product and marketing support for salons, so therapists can be confident when treating their clients. My Beautiful Eyes take customer feedback very seriously and in line with this, we hope to complement our customers’ treatments for their clients with our exciting new additions.” – My Beautiful Eyes



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What do you think of the new look? Have you tired the new Mylash volume yet? Let us know how you get on in the comments below or tag us on Facebook and Instagram, we would love to see your results and hear your feedback.

Keep up to date with My Beautiful Eyes
Instagram: @my_beautifuleyes
Facebook: @MyBeautifulEyesEU

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