With over 25% of salon customers now male, it’s fair to say that men are stepping up their game in regards to hair and beauty. However, with the male grooming market still growing, there are still a number of unanswered questions surrounding the trend. Read on to discover which male grooming myths are in fact false.
You don’t need to moisturise if you have oily skin
Some male clients may believe that, due to their oily complexions, they do not need to moisturise. This is false as moisture and oil are infact very different and not using a daily moisturiser could actually force the skin to produce excess oil. Advise your male clients to use a light, oil-free facial cream rather than skipping moisturising all together.
Hair loss is hereditary
Many men believe hair loss is hereditary but this isn’t always the case. Just because a man’s father still has a full head of hair doesn’t necessarily mean they’ll continue this tradition. The NHS says that hair loss will affect almost half of men by aged 50, with 40% experiencing noticeable hair loss by aged 35. For clients concerned about the thinning or loss of strands, the American Crew anti-hair loss shampoo is a great choice. Not only does this powerful formulation promote the generation of skin cells but it also adds strength and thickness to hair, ensuring strands are preserved as long as possible.
Shaving makes facial hair grow back faster and thicker
Shaving can be a chore, which is probably why many men insist that their hair grows back even quicker once they’ve shaved it off. This is false. The speed in which hair grows is all in the genes and, unfortunately for those who have to shave daily, nothing can slow this down. However, clients can enhance their shaving experience with a selection of creams, balms and gels that will help to cool and soothe irritated skin, as well as soften hair follicles to prevent unsightly ingrown hairs. We love the Precision Shave Gel from American Crew, a must for those aiming for a close shave every time. The Vines Vintage shave cream is also a great addition to your client’s collection as added aloe vera and jojoba help to soothe, moisturise and increase oxygen supply to the skin.
Male and female products are all the same
Packaged in masculine bottles and with deep, musky scents, it’s easy to believe that male products are often a marketing ploy aimed at men eager to maintain their manliness whilst also tending to their metrosexual needs. However, men and women both have different skin and hair types, as well as requirements and many products are gender specific in order to cater for their specific hair and beauty concerns.
Visit the Ellisons website today to stock up on male specific retail supplies, with products on offer from brands BARBERPRO, American Crew, Vines Vintage and more.