We’ve listed some quick wins that will help you create a strong brand image for your salon on social media.
Ensure you have an up to date profile picture and cover photo, this is the first thing your clients will see when they click onto your social media page, so it needs to look professional and reflect what you do as a business. The cover photo is a great advertising space, where you can highlight seasonal treatments, new products or offers and promotions.
Ensure all of your contact and ‘About’ information us up to date. Include your website, phone number and salon location. Including a salon location will allow your clients to check in to your business. This will provide your business with greater online exposure.
Schedule Facebook posts for weekends and evenings. This will ensure there is a consistent feed of content which will keep your fans engaged.
When posting content on Facebook, Twitter and Instagram use hashtags. Hashtags will allow your content to be seen by other people who many not already like or follow your page. This could result in obtaining new clients. Three to five hashtags work well on images. Keeping them broad will create greater exposure of your content. For example #Hair #Beauty #Nails
Photos are the best type of content for social media. Take photos before, during and after treatments to show potential new clients the journey from start to finish. You can also ask the client receiving the treatment to share on their social media page, this will create greater exposure for your salon and the services you provide.
Ensure you reply to client’s questions and messages as soon as you can. A quick reply will create a good relationship between you and your fans on social media.