As the temperature rises, many salons will experience an increase in business, with summer being one of the beauty industry’s busiest times. With the warmer months approaching, it’s important to consider your treatment offering, as well as your retail range and the packages and offers you’ll be providing this summer. Discover how you can prepare for this busy season and enhance your salon’s success as well as your client’s experience.
Are you offering the right treatments?
As the weather warms up, you’re sure to see a high demand for waxing and tanning services, as well as nail treatments. If you don’t currently offer these services within your salon, adding them to your treatment menu is a great way to enhance your profit. The Ellisons Academy offers a variety of courses, allowing you to easily update your treatment offering to ensure you can make the most of the busy summer season.
Have you updated your retail offering?
With clients eagerly shopping for their last minute holiday essentials, it’s vital that you update your retail offering to ensure they can find everything they may need in your salon. The St.Tropez sunshine ready kit includes a selection of holiday staples all packed in a dual function cosmetic and bikini bag, perfect for your client’s summer getaway. Face masks are also a great addition to your retail offering, with many suited to the warmer weather when the skin may suffer from oiliness or dehydration. Try the extensive range from brands BeautyPro and Skin Republic. You could also add St.Tropez’s self tan express face sheet mask to your range, an easy way for clients to achieve a beautiful facial glow.
Have you considered holiday season packages and offers?
Every client wants to look their best, especially during the summer or in preparation for a holiday. Holiday packages are a great way to offer clients a variety of treatments for one set price. Not only does this enhance your profit but it also provides the client with a saving. Popular packages usually include waxing, nail and tanning services. Offers are also a great way to entice customer this summer. Why not offer a treatment at a discounted price on your salon’s quietest day to help grow custom. You could also offer a discount on a toe nail gel or polish service to clients who get a nail treatment. Whether you run your offers all summer long or change them each week, you and your clients are sure to benefit.
Are you challenging your competitors?
With over 40,000 hairdressing and beauty businesses in the UK, it’s important to know your competitors and to make sure your business is ahead of the game. Research the services that local beauty businesses are offering and make sure you can offer the same or more. In regards to pricing, it may not always be possible to lower prices to match a competitor but make sure you can market why your offering is worth the cost. This may be because you are using a premium brand or because your staff have a higher level of training or qualification. Make sure you are making the most of social media and post frequently to show off your treatment results or advertise your summer offers. As most social media platforms are free, it is a great way to gain new custom and give potential clients an idea of what you can offer in comparison to your competitors.
How does your salon prepare for the busy summer season? Share your advice in the comments below or join the conversation on Facebook and Twitter.