Whether they’re jetting off on holiday or enjoying the warmer weather here in the UK, your client is guaranteed to want to look their best during the summer season. For many hair and beauty businesses, summer is their busiest time, with the majority of their annual profit being made during this period. Read on to find out how you can reap the benefits of this busy season and increase your client base and revenue.
Revamp your treatment menu
Start by identifying what your clients want during the summer season. If they’re going on holiday, they’re likely to book in for a waxing service, while prom season calls for lash extensions, make-up and hair styling. Nail services are one of the season’s most popular services and the sunshine brings out the adventurer in many, with demand for bold shades, glitter and nail art soaring during this time. If you’re treatment menu is quite limited, now is the perfect time to introduce a new service. Ellisons offer a variety of accredited courses at our Academy, allowing you to develop your skill set and enhance the variety of your treatment menu.
Make the most of increased demand
During the busier summer months, you’ll see a rise in demand for last minute appointments and drop-ins. With client’s social diaries filling up fast and their free time becoming less frequent, they’ll find it harder to fit in appointments so make sure you offer flexibility during this time. Extend your opening hours or offer more evening and weekend appointments to allow you to provide last minute treatments, as well as work around your loyal customers.
Offer treatment packages
Summer can be an expensive time for your clients. Research shows that the average Brit spends up to £200 on diet, exercise, hair removal, tanning and hair and beauty treatments before they even step onto the plane*. A treatment package benefits both the client and the business. Clients can enjoy a set, discounted price for a number of treatments whereas they may have previously decided against booking a treatment due to budget.
Utilise social media
As any business knows, social media is a great way to advertise your offering – and it’s free! Whether it’s a bold summer manicure that you’re especially proud of or a new product range you’ve introduced to your summer treatment menu, show it off on social media to let potential clients know what you have to offer. Encourage your clients to share their treatment images too and tag you in the post. An active social media presence is guaranteed to boost your salon revenue and footfall.
How is your business making the most of the busier summer season? Let us know your top tips in the comments below. You can also follow us on social media for more business advice:
Facebook | Twitter | Instagram
*Statistics from Harpers Bazaar