With party season fast approaching, we caught up with St.Tropez’s tanning expert Jayne Cooper to discover all her valuable tips and tricks to maximise your tanning services. Heres how she advises you can best maximise your tanning services this party season.
“Preparation is key for your clients to get the most out of their tan. Recommend they exfoliate their skin the day before their appointment for an even canvas using St.Tropez Tan Enhancing Body Polish, also St.Tropez Tan Remover Mitt is great to remove any last traces of tan and for a deeper exfoliation. Hair removal should be done 24 hours before tanning and the skin should be free from any products on the day of tanning, recommend they bring loose dark clothing.
To create the ultimate party tan apply St.Tropez Extra Dark Bronzing Professional Mist all over the body, with its new Quick Intelligent Tan Development System that locks in the DHA to get a faster development it can be rinsed off just after 4 hours for an intense dark bronze or after 8 hours, for your ultimate extra dark tan. Retail your clients St.Tropez Skin Finishing Gloss to apply to key areas to make the skin pop, down the centre of the leg to elongate, collar bones, shoulders and even the cheek bones.
We know how popular contouring is, so offer your clients tan contouring to sculpt the body. Start by applying St.Tropez Classic Bronzing Mist all over the clients body for a gorgeous base then use St.Tropez Dark or Extra Dark Professional Bronzing Mist to contour the face and body. Clients can add extra contour using our 3-in-1 Bronzer once the tan has developed and gloss to highlight key areas.
For those clients who are limited with time to allow their tan to develop or don’t like sleeping in tan, offer St.Tropez Express Professional Bronzing Mist, they can leave it on the skin for just 1 – 3 hours before showering and the tan will continue to develop over the next 4 – 8 hours. Express allows your client to choose their depth of tan, leave 1 hour – light tan, 2 hours – medium tan and 3 hours – dark tan. Express is also perfect for clients who want a touch of bronze without being too dark, advise them to leave on the skin for 1 -2 hours.
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For a gorgeous golden glow use St.Tropez Classic Professional Bronzing Mist and leave to develop for 4 – 8 hours, I always say leave for 8 for best results.
Tropez Instant tans are my must have and I always have one in my make up kit. Your clients can use them to contour or add depth over a spray tan for a night out, use on its own for a quick fix tan, they’re great for those last minute days or nights out and they’re transfer and water resistant with 24 hour wear. Party season is all about glowing skin and St.Tropez Skin Finishing Gloss is the product to do this, simply apply to key areas with your hands or a Tan Applicator Mitt to make the skin pop.
To keep your clients skin glowing over the party and Christmas season, recommend they use St.Tropez Tan Enhancing Body Moisturiser daily to keep the skin hydrated and Body Polish every 2 – 3 days for an even fade and simply top up with their favourite St.Tropez product. St.Tropez One Minute Pre Shower Mousse is the quickest way to tan, simply apply to dry skin, leave for 1 Minute and shower as normal and the tan will develop over 4 – 8 hours, the mousse can be applied with or without a mitt. The mousse has a luxurious foam texture, subtle sheen to ensure no patches are missed and contains Jojoba Esters and Vitamin E to nourish the skin. Apply daily or as desired to top up or build the colour they want. TOP TIP: leave on the skin up to 5 minutes for a deeper glow.
Tropez Gradual Tan Tinted range creates a gorgeous sunkissed glow, it can be used to give an instant hit of colour in one universal shade, smooths skin textures and blurs imperfection. Gradual Tan Tinted Everyday Moisturiser + Primer allows you to get the no make up make up look for healthy glowing skin, perfect for the winter months and topping up between tanning treatments.
For a gorgeous winter glow use Self Tan Purity Tanning Waters, they’ll provide a quick and easy application without guide colour, meaning that as the product develops overnight it will not stain, the biggest benefit of our tanning water is they’re so light, making them ultra-comfortable to wear on the skin from the minute you apply. The weightless nature of the formulation also means that it can be worn during the day without the need to wash off. The tropical scent will transport you to paradise – it’s gorgeous and what’s more, it’s Vegan friendly and uses 100% naturally derived tanning agents.
Our hands and face can fade a little quicker than our body due to washing and skin care routines, my top tip is to us St.Tropez Purity Bronzing Face Mist to top up these areas between tanning treatments. The lightweight mist is quick and easy to use, simply spritz over the skin and leave for 4 – 8 hours, you can use the mist under or over make up meaning you can wear it anytime of the day or night.
Party season menu
Offer a party season menu with a festive touch like the below:
Ultimate Party Tan – Extra Dark and retail Gloss
Sculpt and Glow – full tan followed by contouring
Christmas Glow – Luxe Oil
The Little Black Dress Tan– Classic (this could be any of the tans)
Express Tan – Express
You could also offer packages – Tan, nails, lashes – The Ultimate Christmas Glam!
Create Christmas gifts sets using a mix up with other brands as well to create the ultimate beauty must-have.
Instants – great stocking fillers due to RRP. Have them on the counters for those last minute buys.”
Attention all avid tanners – be sure to join in the conversation over on our social channels and let us know how you’re getting your clients ready for the party season.
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