How to utilise social media within your business

The power of social media is obvious, with over 50 million businesses worldwide using Facebook as an advertisement tool. With a selection of platforms now available, social media offers businesses the chance to show off what they have to offer, as well as interact with clients and potential customers. With many businesses aiming to grow and develop, we believe social media is a great tool to utilise and, with many platforms offering free usage, there’s no reason not to make the most of the likes of Twitter, Instagram and Snapchat. Find out why you should incorporate these platforms into your business today and how it can be done.

Show off your offering with images and videos


Many of us are more visual, with our attention being easily caught by a vivid image or video rather than paragraphs of text. Information is important but let images do the talking by posting photos of your work, your salon’s brand new interior or perhaps the latest product or equipment you’ve added to your supplies. You could also post videos to show off your services. Showing potential clients what you have to offer is a great way to entice custom and, with tweets including images receiving 18% more clicks than those without, it’s definitely worth adding a photo to your post. Instagram is also rapidly growing and was crowned the second most used social platform in 2016. Make the most of this platform by ensuring to post regular images and videos to promote your salon, whether it’s an image of a fabulous manicure you’ve created or a video promoting a service.

Make the most of free usage

Many social media platforms offer free usage, with Facebook, Twitter, Instagram and Snapchat all allowing easy, cost-free access. As arguably the most popular platform, Facebook is a great place to start if your business is currently out of touch with the world of social. As well as allowing you to post information and images related to your business, Facebook’s Insights tool is a great way to view the success of your online presence, allowing you to track page likes and views, reach, post engagements and more. This will give you a literal insight into the development of your business and will help easily track development and growth.

Be active within the social community


Make sure you get into the habit of updating your social platforms on a regular basis. This will show you are active and will enable you to create a positive presence within the industry. Regular posts also mean more visibility, which means more people are likely to see your posts. Ensure to post engaging content and encourage customers to interact. The recently introduced reactions buttons on Facebook give users the chance to ‘like’ posts, as well as express other emotions such as surprise, anger and more. Using the reactions buttons is also said to improve the reach of your posts, which will help grow your Facebook following.

Features such as messenger and comment sections also give you the opportunity to interact with your clients and are a great way to answer any queries they may have. Within the beauty industry in particular, many clients tend to have queries regarding product ingredients, treatments, costs and more so having direct contact to your business is a great benefit for them and is sure to eliminate any worries they may have prior to booking their appointment.

Use social media platforms as an information outlet

It’s great to visually show off your businesses potential but social media is also a great way to communicate basic information such as your salon’s location, contact details and treatment menu. Facebook allows you to enter your location and, on the ‘about’ page, clients will have access to a map to show them where you are based. This page will also show your contact details and you can add some background information about your business.

How does your business make the most of social media platforms? Let us know which platform is your favourite in the comments below. You can also join the conversation on Facebook and Twitter.

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