Start 2016 off on the right foot with our handy tips on how to obtain new clients for your business.
After the busy Christmas season, everybody is reigning in on spending which can make obtaining new clients a challenge. So we have come up with a few ways to help you try and beat the quiet New Year period and attract new clients.
By having an active Facebook page, you can post content that increases exposure to potential clients and engage and build relationships with your current clients.
Here are a few ideas which you can start implementing on your Facebook page:
Post pictures of treatments you carry out on your clients.
Run competitions to boost customer engagement.
Entice customers by talking about current trends in the industry and relevant treatments you offer.
Don’t miss out on an opportunity to show what you can do. Once your Facebook page is popular, start posting before and after pictures of your work on Instagram and Pinterest to entice new clients.
To help stop the expected January slump, a persuasive offer might be what gets a new client through the door. Offer them a percentage off their first treatment to get them into the salon and implement a loyalty scheme to ensure they keep coming back to you throughout the year.
Alternatively try a customer referral scheme; word of mouth can often be the best marketing tool.
Make sure that your website is appealing and attractive to any potential new clients. Here are some ‘dos and don’ts for obtaining new clients:
An attractive, simple design. If your website looks too busy and cluttered, it will put off potential clients.
Make sure your website is easy to navigate, searching for answers shouldn’t be a chore.
Don’t hide your phone number, make sure it is visible on every page.
Include prices on your page as it saves the customer time in calling.
Start a blog. Use visuals with before and after photos of your treatments and talk about current trends in the industry. This will get potential clients to engage with your website and get them talking about you.
Make sure that your website is responsive, your customers will be viewing your website on a number of devices so ensuring that your website works on all of them is key.
Which marketing tool do you find most useful to draw in new clients? Comment below and let us know.