As a salon or business owner, it’s likely that you’ll face slower periods, specifically after Christmas and during the winter. Clients are usually on a budget after overspending during the festivities and the demand for waxing and tanning dwindles compared to the warmer months. To ensure you don’t miss out during these periods, here are our top tips that can help you boost your revenue and increase your footfall.
Encourage clients to pre-book
To guarantee future business, encourage your client to book their next appointment straight after their visit. Not only does this appear professional and show you are taking an interest in your client’s treatment upkeep but it also secures a future booking for your business. Why not stock up on appointment cards to give out to clients? This will increase the professionalism of your business and will also ensure your client doesn’t forget their next appointment.
Offers and promotions
A tactic that works all year around but especially during slower periods, offers are a great way to increase revenue and footfall within your business. Introducing a promotional programme with special discounts and savings is a great way to increase sales on slower days of the week. You could also offer discount on your client’s next treatment if they have their first treatment on a certain day of the week. Promoting these offers on social media is also a great way to spread the word and can help you gain new clients if your post is shared.
Focus on training
During the quieter periods, why not focus on enhancing the skills of your salon staff. The post-Christmas slump may mean business is slower but it also means you will have more free time for staff to attend training courses, enabling you to introduce new treatments into your salon. This in turn will mean you’re more likely to attract new clients, as well as enticing your existing clients. Training is also beneficial for your staff as it will build their confidence and knowledge which is guaranteed to enhance the professionalism and quality of your salon. The opportunity to build their skills will also make them feel valued, ensuring they are happy within their role. Happy staff equals happy clients.
If you are interested in expanding your salon’s treatment menu, why not view our Ellisons Academy web page and discover a variety of courses that are guaranteed to be a positive addition to your business.
Build your social media profile
Every business should take advantage of social media. Not only is it largely free to use, but it can make a huge difference to your business’ revenue. If you don’t regularly post on your social media pages, the New Year is the perfect time to start making the most of platforms such as Facebook, Twitter and Instagram. Ensure to take photos of your work, such as hair transformations and manicures, as posting these on social media is a great way to advertise what you do and is sure to win yourself more interest and clients. Competitions and giveaways are also a great way to build a relationship with your clients and create interest around your business. The more your business interacts via social media, the more likely it is to be noticed so ensure to use any down time to improve your social media presence and you are guaranteed to reap the benefits.
What are your thoughts on our top tips? Let us know how you increase your revenue and footfall during the quieter months in the comments below or you can also join the conversation on Facebook and Twitter.