With global companies such as IKEA investing sustainability throughout its whole business, it is clear how important being environmentally friendly it is to consumers. Studies show one third of consumers (33%) now chose to buy from brands they believe are socially and environmentally friendly. A lot of people have the misconception that being eco-friendly is expensive and inconvenient, in this blog you’ll find out how being sustainable and eco-friendly will benefit your business as well as the environment.
As a hair and beauty wholesaler, Ellisons have a lot to consider whilst looking at ways to reduce our carbon footprint. We understand that in this industry a large worry that comes with being sustainable would be hygiene factors as well as costs to our customers. We understand that our customers are more environmentally savvy than ever and making responsible choices when they can, influenced in turn by their end consumer. Salons want to be seen doing their bit, however, a lot of smaller companies aren’t able to make the changes so swiftly or affordably.
Health and safety needs to be addressed and the liability side of things has to be taken very seriously, especially when is comes to refillable packaging, ensuring there is no cross contamination or risk to the end consumer.
Simple ways you can help the environment…
- Go paperless – Paperless billings, bookings, calendars, you can do it all online.
- Recycle everything you can
- Reduce water waste
- Reusable water bottles – Encourage your staff to bring in their own reusable water bottles. This will reduce the amount of plastic cups or bottles used, saving you money and also helping the environment.
- Change the light bulbs – replace it with an energy efficient light bulb, they use around a quarter of the energy and last ten times longer than a standard bulb.
- Turn off and unplug appliances when they are not being used – A lot of electricals continue to use energy even when they are turned off, save money and energy by unplugging them.
- Buy larger bottles – for example, shampoo, conditioner and tanning solution, this will save on lots of smaller plastic bottles and can also be more cost efficient to buy larger amounts.
- Choose wisely – chose products and brands that are conscious about the environment, using natural and organic ingredients in their products. We love Outback Organics, a family run company who’s mantra is to be “effective, ethical and affordable”.
- Use and sell vegan friendly and cruelty free products. You can find out more about this in our “Must-have vegan and cruelty-free products” blog.
- Wash efficiently – try to use a gentle and efficient detergent that uses less water and soap. A natural detergent will conserve money, energy and water and will suit all clients.
“Environment and sustainable packaging is very important to Ellisons. We are constantly listening to our customer feedback and work closely with our suppliers to find new and innovative ideas and solutions to reduce packaging waste within our industry.
As a beauty and cosmetics wholesaler, we know first-hand the volume of packaging required day to day and it is certainly a challenge, particularly when dealing with delicate items or products that need to adhere to strict hygiene standards.
Consumers are savvier than ever about recycling and plastic waste and the ongoing plastic debate means that suppliers have to be more conscious of their choices and move towards a more sustainable option in order to meets their customer needs. After the successful ban on micro beads within many cosmetic products, recent research shows that consumers are embracing the idea of refillable and non-toxic packaging.” – Ellisons Brand Manager, Hannah Copson
These are just a few of the many ways you can help the environment. As you can see, some of these steps are extremely simple and inexpensive. At Ellisons, we are taking steps to reduce our carbon footprint, our most recent step is removing the use of plastic in our warehouse, including any packaging we use.
Please let us know in the comments below, on Facebook or Instagram how you are doing your bit for the environment.
Statistics from Unilever
Image: Lost at e minor