Gone are the days where beauty treatments were reserved solely for a female audience. Recent statistics state that, on average, men spend £779.00 per year on beauty and grooming, a fact that proves the demand for more male-friendly salons and services.
Back in June, London-based DJ and dancer Jay Jay Revlon addressed this ever-growing demand and launched Guys That Nail It, the city’s first male-only nail bar, offering an array of services from a simple file and shape to gel extensions.
“I wanted to create a space for people who don’t feel like they fit in.” he said. “I used to go into nail bars and girls would stare at me as if to say ‘What’s he doing here?’ Peckham is saturated with nail salons but you’ll rarely see a man in them.”
This is something Jay Jay was keen to change, after experiencing regular exclusion within the industry, simply because he was male. “While studying for my nail qualification, we had to work on each other during demonstrations and the teacher asked if anyone minded working on my feet! I was the only male of four females. She explained that some females don’t work on men.
“I wanted to create a space for people who don’t feel like they fit in.”
“I’ve also heard that guys have been refused from nail bars before. But nail care is for everyone – we all use our hands everyday so why don’t we look after them?”
Based in Peckham, Guys That Nail It aims to offer a discreet, personal service for men who want to look after their nails without the negative stigma that’s often attached to male grooming.
From the 30 minute ‘Sort My Handz Out’ service to the lengthier ‘Lord My Handz’ manicure, male clients can choose from a variety of bespoke services, whether they’re looking to freshen up their talons or go all out with colour and length.
“I had the mother of an eight year old contact me saying he loves doing his nails and that seeing my work had inspired him – things like that are great to hear.”
Over the past few months, Guys That Nail It has received outstanding recognition, with the BBC, Elle and The Independent all singing its praises. The nail bar even featuring in the renowned Time Out top 30 things to do listing.
“One of the best things for me is seeing people’s positive reactions to their nails. I also had the mother of an eight year old contact me saying he loves doing his nails and that seeing my work had inspired him – things like that are great to hear.”
It’s clear from Jay Jay’s innovation and multiple business ventures that he knows a thing or two about reaching your goals. And his advice is simple: “Just do it.”
“There’s no time like the present – if I kept fretting and didn’t take risks, I wouldn’t be where I am now. There’s absolutely no such thing as failure, it’s learning.”
So what’s next for Jay Jay and Guys That Nail It?
“At the moment, after being based in the Prince of Peckham pub, I do a few pop ups and events but the plan is have a secure space for the salon, with a relaxed setting. It’s important to create a space where everyone feels welcome.
“If I kept fretting and didn’t take risks, I wouldn’t be where I am now. There’s absolutely no such thing as failure, it’s learning.”
“I want to promote the fact that nail care is really important, regardless of gender. Your cuticle is not for you to chew!”
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Head over to Jay Jay Revlon’s website to find out more about Guys That Nail It.