Festival retail essentials

With festival season upon us, we’ve gathered a list of essential products to retail to clients before they embark on their festival experience. 

Lip balm

Clients can keep chapped lips at bay with the classic Carmex lip balm. This beauty staple also protects lips from wind and sun, making it perfect for festival-goers.

Dry shampoo

Rather than battling their way through the shower queues, clients can ensure their hair is kept in check with a handy can of dry shampoo. We recommend OSMO’s day two styler, as well as Wella’s EIMI dry me. Both absorb excess oil and add volume to the hair.

Sugar/Salt spray

For perfect beachy waves, salt spray is the product of choice for many. However, with sugar sprays stepping into the limelight recently, clients may wonder which is best. Essentially, both products create a laidback, textured look but we recommend sugar spray for softer, moisturised locks and salt spray for classic matte waves. Wella’s EIMI sugar lift provides hold, lift and shine while the OSIS+ session label salt spray gives a rough, tousled look to hair.

Nail polish

Allow clients to create a vibrant nail look before their festival adventure by retailing Vinylux™ polishes. These fast drying polishes come in a range of colours and last on the nail for up to 7 days. We love shades Hand Fired and Patina Buckle for the ultimate stand out festival manicure.

Hair Grips

An everyday essential, hair grips are a must for many hairstyles and can keep annoying flyaways off the face. Advise clients to stock up on hair grips before they go away and they’ll thank you later. The Hair Tools grips come in a range of shades to suit all hair colours.

Detangling Brush

A detangling brush is a must for any client heading off to a festival this year. The Macadamia no tangle brush gently diffuses tangles and knots and minimises breakage, splitting and damage. This palm-sized brush is also the perfect size to carry, meaning there’s no need for your client to pack bulky brushes.

Make-up remover

Festival-goers are known to go all out on their make-up, with body glitter and vibrant lipsticks a firm favourite amongst guests. But after a long day of drinking and dancing, skincare routines are long forgotten. Retail a useful make-up remover to your clients this festival season and enable them to remove their make-up without irritation. We recommend the Priadara oil free make-up remover, which is designed to specifically remove eye and lip make-up. Kaeso’s revitalise your eyes make-up remover is also a favourite, as it leaves skin feeling refreshed.

SPF Moisturiser

Long days and late nights, as well as sun exposure, all have dramatic effects on our skin. As well as using all over sun protection, your client should also be using a SPF face moisturiser. We recommend the Skin Doctors supermoist daily moisturiser as it contains SPF 30+ and increases the water content of the skin to keep your client’s skin hydrated. The lightweight formula means it absorbs fast, ideal for on the go customers.


A bold lip is an easy way to add instant character to a look. For festival-goers, we recommend a bright matte lipstick on top of lip liner to ensure long lasting colour. We love Sleek MakeUP’s matte me liquid lipstick as this fast drying, matte finish product stays put for hours and comes in a variety of exciting colours.

Which retail essentials will you be recommending to your customers this festival season? Let us know in the comments below or join the conversation on Twitter.

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