As 2016 comes to a close, we take a look at the year and highlight some of the most memorable moments here at Ellisons.
In May, CND™ launched Creative Play™, featuring a base coat, top coat and 80 vibrant shades. From glitter and cream to shimmer and pearl, there are 10 available finishes that allow your clients to change their nail colour to suit every occasion and mood. Creative Play™ is the perfect product to incorporate into or retail alongside CND™Shellac™ treatments.
As we entered the summer months, Schwarzkopf launched IGORA ColorWorx, their most intense and longer lasting, direct colour yet. IGORA ColorWorx features seven vibrant shades, perfect for clients that like to make a statement. Designed for blonde or pre-lightened hair, these bold colours last for up to 20 washes. Here are two ways in which hairdressers can use IGORA ColorWorx:
- Direct Application – Apply IGORA ColorWorx directly on blonde or pre-lightened hair for bold colour effects for up to 20 washes.
- Pastel Mixing – Mix any IGORA ColorWorx shade with the IGORA ColorWorx White Diluter for soft pastel tones.
At the beginning of July, Kaeso launched seven new products across their facial, manicure and pedicure range. They launched two of their most popular foot scrubs in a larger size as well as two new cuticle oils; just drops and scentsational. Kaeso’s juicy drops cuticle oil is a manicure essential, specially formulated to nourish, moisturise and rehydrate dry, damaged cuticles. Their new scentsational cuticle oil is enriched with natural oils to help promote healthy re-growth, available in ginger fizz, tropical tango and forest fruits.
They also introduced three new facial treatments; the purity hot cloth cleanser, a gentle and effective cleanser which removes dirt, impurities and make-up, to sooth and revitalise skin; the elixir facial oil, a rejuvenating night treatment that offers intense hydration; and the luxe facial serum, designed to brighten and restore radiance, replenish lost moisture and aid skin renewal. These are the perfect treatments for those who desire a silky, smooth complexion.
As summer continued, Schwarzkopf launched their new professional, high performance and reliable bleaching system. IGORA VARIO BLOND cream lightener helps to achieve reliable blonde shades, ultra-highlights and desired cool tones. The specially formulated combination of smart lightening complex with anti-red agents helps deliver up to six levels of lift whilst maintaining hair protection. Its thickening system ensures a balanced and stable consistency throughout the application making it ideal for freehand techniques.
Which of these product launches excited you the most? Let us know in the comments below or join the conversation on Facebook and Twitter. Ensure to follow our blog for the final part of our 2016 yearly review.