The importance of barbering and male grooming

The value of the male grooming market has rapidly risen over the last few years and is now worth a whopping 608 million pounds. With some of the hair industry’s biggest brands releasing male grooming ranges, barbershops reappearing on the high street and salons now offering a treatment menu catered specifically to an ever-growing male audience, it’s worth considering how you can successfully cater to this evolving demographic.

Richard Marshall, founder of Pall Mall barbers, recalls a time when barbering and male grooming was a lot less prevalent than today. He said: “When I started off in the business, the trend for beards and beard grooming was very niche. Now, men everywhere are investing in treatments and want to enter into this new world of self-care.”

Talking to The Salon Magazine*, Marshall also advised that the addition of male services could increase revenue for businesses: “Much like the female equivalent of a women’s cut and colour, a male’s haircut and shave is a great way to combine services for added revenue.”

Here at Ellisons, we offer a variety of professional barbering products, from high-quality furniture to essential treatment supplies. Discover a selection of our product range below and enhance your professional offering today.

Salon Ambience Premier Barber Chair

This reclining barber chair will ensure maximum comfort for your client, as well as offering style and sophistication, great for any professional barbershop. With a head rest, footrest and essential gas lift height adjustment, this high-quality chair from leading brand Salon Ambience is sure to be a worthwhile addition to your supplies. It also offers 47 upholstery colour options, allowing you to match this chair to your décor with ease.

BARBER PRO face masks

A great addition to your professional treatments as well as your retail offering, the BARBER PRO face mask range caters specifically to male skin types and concerns. The post-shave cooling mask is an ideal way to enhance a simple shaving service, whilst the Face Putty is available in both a sachet and a tube, making it a great option for use at home and on the go. From oily, acne-prone complexions to skin that needs a youthful boost, this popular range of masks are sure to update your supplies.

Wahl Legend clipper

Industry leader’s Wahl offer a variety of high-quality barbering electricals including the Legend clipper. This powerful, heavy duty clipper features chrome-plated crunch blade technology and longer teeth, allowing barbers and hair professionals to offer a smoother cutting experience for clients. With 10 premium comb attachments, the Legend clipper offers versatility and, with a v9000 motor, you can ensure long-lasting durability.

American Crew hair styling products

Leading male grooming brand American Crew offer a variety of waxes, gels and powders, allowing you to style your client’s hair with ease and precision. Whether it’s added texture your client is looking for or volume and fullness, American Crew’s extensive styling range is guaranteed to enhance your professional service and allow you to create the perfect look for every client.

Cricket friction-free FF50 barber comb

Amongst their extensive range of professional hair tools, Cricket offers the friction-free FF50 barber comb, an essential for any busy barber. Complete with both fine and wide teeth patterns, this versatile comb is suitable for use with every cut and style. It also features specially designed sectioning picks to enhance the speed and precision of cutting and styling.

What are your barbering product essentials? Let us know your favourites in the comments below. You can also join the conversations on our social media channels via Facebook and Twitter.

*Quote from The Salon Magazine, July 2017 issue.

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